Good news to those DSLR beginner who intend to buy a new camera! Sony will launch their three new entry-level Digital SLR camera Alpha A230, Alpha A330, and Alpha A380. Compare to previously model Sony Alpha series, these new launched cameras have multi-colored menu screens down to the control layout, and these cameras are lighter and cheaper to suit the beginner, which also intended to be user-friendlier.

One new add-on feature of Sony Alpha A230, A330, and A380, which are included dual memory card slots for SD and SDHC and their proprietary Memory Stick format, to encourage first-time SLR users to step up from their familiar compact cameras. The existing model of Sony Alpha is only support for Compact Flash card.

Sony has equipped these new DSLR camera with 9-point AF. And, these cameras will all feature in-body Steady Shot image stabilization. These compatibility with all Sony Alpha lenses as well as Minolta, or Konica Minoca AF lenses. Sony Alpha A230, A330, and A380 have the same optical viewfinder which is cover 95% field of view. In these three new launched cameras, Sony has make the buttons and control only at the right side of the LCD. These three cameras is also equipped with their BIONZ image processor, and include a pop-up flash.

For Sony Alpha A230, A330, and A380, users are able to select the different colors for the background of menu display screen – black, white, pink, or brown. Useful optional on-screen help guides inside these three new cameras, is something good to DSLR camera beginner again.

Sony Alpha A230
Price of Sony Alpha A230 with one kit lens is $549, while with two kit lenses is $749. Sony Alpha A230 has resolution of 10.2 megapixels with the APS-C size CCD sensor.

Sony Alpha A330
Price of Sony Alpha A330 (price = A230+ $100) with one kit lens is $649, while with two kit lenses is $849. It is available in copper brown color. Same to A230, Sony Alpha A230 has resolution of 10.2 megapixels with the APS-C size CCD sensor. Different to A230, A330 has a tilting LCD, which can tilts upward by 135 degrees and downward by 55 degrees.

Sony Alpha A380
Price of Sony Alpha A380 (price = A230+ $300) with one kit lens is $849, while with two kit lenses is $1049. Sony Alpha A380 has resolution of 14.2 megapixels. Same to A330, A380 has a tilting LCD, which can tilts upward by 135 degrees and downward by 55 degrees as well.

These cameras are available for pre-order now, at http://www.sonystyle.com/retail